Electrified Form Language
There is a common design thread that unifies our four most recent concepts, the Q Inspiration, Prototype 10, QX Inspiration and, now, Qs Inspiration. Each serves to illustrate INFINITI aesthetics for the era of electrification.
- Karim Habib, Executive Design Director
ESTABLISHING INFINITI’S ELECTRIFIED FORM LANGUAGE
The Qs Inspiration is the latest in a series of design studies confirming INFINITI’s new form language for the electrified era. “There is a common design thread that unifies our four most recent concepts, the Q Inspiration, Prototype 10, QX Inspiration and, now, Qs Inspiration,” explains Karim Habib, Executive Design Director. “Each serves to illustrate INFINITI aesthetics for the era of electrification.”
These aesthetics are underpinned by INFINITI’s desire to challenge convention and design cars which are engaging, enriching, enabling and enchanting – what the company calls its ‘4EN’ approach to design.
One facet of this philosophy was illustrated by the QX Inspiration concept, first revealed at the 2019 North American International Auto Show, ‘enabling’ drivers with a practical SUV body, spacious and handcrafted interior, and a suite of technologies to make driving more enjoyable and relaxing.
This ‘4EN’ approach extends to the new Qs Inspiration, with its novel mechanical proportions and convention-defying forms. It ‘engages’ drivers by inviting them to reappraise what a sports sedan could look like in the electrified era. Its interior design is equally engaging, with the focused cockpit area providing strong visual references to the car’s performance potential, and a passenger area characterized by its spacious and relaxing lounge-like ambience.
The new Qs Inspiration gives expression to the potency and character of INFINITI’s future electrified powertrains, as well as the brand’s heritage. Habib adds: “Like the QX Inspiration Concept, this concept builds on the Japanese spatial concept of ‘Ma’, focusing on the open, flowing spaces that sit between the bodywork’s sculpted lines.
“The result is an incredibly expressive design, with flowing metalwork punctuated by highly structural, contemporary forms. This means expansive, muscular surfaces, with clear, concise lines inspired by origami, the Japanese art of paper folding.”
The Qs Inspiration sets a precedent for the launch of a powerful electrified production sports sedan for the future. With INFINITI devoted to technological and design innovation, the Qs Inspiration concept follows other concepts in signaling the brand’s design direction. “These cars have a memorable visual identity,” Habib concludes; “one that we will adapt for our electrified cars in future.