INFINITI sound logo elements

The INFINITI sound logo, unveiled in June 2023, creates a sense of anticipation by marrying powerful Japanese musical elements with more serene sounds to deliver a harmonious balance. A taiko drum, the embodiment of human performance and power, contrasts with a soft furin (Japanese wind chime), an instrument played only by the wind, to add a layer of tranquility and refinement. True to INFINITI’s brand value of “Human”, the sound is anchored around a female voice humming as a signal to all senses that something exciting is about to happen.
    • 5879 x 1834 — 713 KB
    • 1200 x 374 — 68 KB

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