INFINITI new retail architecture -Showroom

A large semi-translucent mesh screen positioned within the central showroom, displays content from a ceiling-mounted projector. Inspired by a Japanese “Noren” - a fabric divider typically hung between rooms, in doorways, or in windows, the color and theme of the display evolves in alignment with the seasons, with nature-inspired content bringing a sense of warmth and interest. Viewed from outside, the screen acts as subtle backdrop to accentuate the INFINITI logo and create a welcoming environment for guests.
    • 4000 x 2250 — 8.45 MB
    • 1200 x 675 — 761 KB

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