YOKOHAMA, Japan — The road to a better tomorrow should honor those who've helped to pave the way.
INFINITI and Waze today announce a unique partnership, "Pave It Forward," that highlights pioneering women who've helped pave the way to a better tomorrow.
Beginning March 8, International Women's Day, and continuing throughout the month, "Pave it Forward" will spotlight women-owned businesses and historical landmarks in 14 North American cities to acknowledge the women who are change-makers in their communities. Waze users will see highlighted pins on the Waze Map of participating women-owned businesses in their area, while curated historical landmarks will pop up while drivers search for their next destination. The selected cities include Philadelphia; New York City; Washington D.C.; Boston; Chicago; Miami; Tampa; Dallas; Houston; Los Angeles; San Francisco; Nashville; Vancouver, B.C.; and Toronto.
"INFINITI's mission as a human-centric brand is to celebrate those who dare to be different and challenge convention. 'Pave it Forward' uplifts the women who made a positive change in their communities and strive for progress," said Shelley Pratt, director of marketing, communications and media, INFINITI USA. "What better way to celebrate the women that shaped our history and to discover female-owned businesses that drive our communities forward — just by using Waze on our daily commute."
During the "Pave It Forward" campaign, Waze users can also change their car icon to the all-new 2022 INFINITI QX60, which was specifically built with busy lifestyles in mind. The all-new INFINITI QX60 features on every grade a 12.3-inch touch screen with wireless Apple CarPlay compatibility and USB-based Android Auto to display the new Waze features on a crystal-clear, high-definition display. Standard leather-appointed seating in the first and second rows, a panoramic moonroof, power liftgate, and rear parking sensors help create a serene interior.
"Community is central to everything we do at Waze, so it is an exciting opportunity to partner with INFINITI to celebrate the local women who are keeping their communities moving," said Suzie Reider, Chief Revenue Officer, Waze. "In highlighting these women-owned businesses and historical landmarks, we can bring more awareness, helping increase the number of navigations to each location. At Waze, we work with volunteers around the globe to make sure drivers have the most up to date information for their trips, and it is important to us that we celebrate the local businesses that are essential to every community."
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About INFINITI
INFINITI Motor Company is headquartered in Yokohama, Japan with operations around the world including regional offices based in the Americas, China and INFINITI International Markets based in Dubai. The INFINITI brand of premium automobiles are assembled in manufacturing facilities in Japan, North America, and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego, and Beijing.
More information about INFINITI and its industry-leading technologies can be found at www.INFINITI.com. You can also follow INFINITI on Facebook, Instagram, Twitter, LinkedIn and see all our latest videos on YouTube.
About Waze
Waze is where people and technology meet to solve transportation challenges. It's a platform that empowers communities to contribute road data, edit Waze maps, and carpool to improve the way we move about the world. Thanks to Wazers everywhere, Waze is able to partner with municipalities and transit authorities to reduce traffic and congestion—leveraging current infrastructure while impacting city planning.
A world with better transportation doesn't have to be in the distant future. By harnessing the power of community to reverse negative trends in transportation, Waze can create a world where traffic is history. For more information, or to download the Waze app, please visit www.waze.com.
Contacts - INFINITI Communications
Stephen (Steve) Coughlan
Senior Manager, Global Communications
stephen.coughlan@infiniti.com
Michelle Hogan
Manager, Global Communications
michellehogan@infiniti.com
