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Sam Xin is Global Divisional General Manager, INFINITI Brand, overseeing INFINITI's global Brand and Customer Experience, Marketing, Global Product Marketing (CMM) and Strategy teams. Xin joined the INFINITI Global team in Yokohama, Japan, in May 2023.

Prior to his appointment to the global leadership team, he was Senior Vice President of the INFINITI Business Division in China and Senior Vice President, Marketing and Sales at Dongfeng Motor Company Limited (DFL), a joint venture between Chinese automaker Dongfeng and Nissan.

In that position, Xin oversaw all INFINITI operations in China and was responsible for the brand's growth in the world's largest automotive market. 

Xin brings more than 20 years of automotive industry experience, having held various senior roles at VW China prior to joining INFINITI and DFL.

Xin holds an EMBA degree from China Europe International Business School (CEIBS). He also holds a Doctorate degree in Management and a master's degree in Manufacturing Engineering from Tongji University, as well as a bachelor's degree in Industrial Design from Zhejiang University in China.

Education

     
  2016   EMBA, China Europe International Business School (CEIBS)
  2014   Doctor's Degree, Management, Tongji University
  2007   Master's Degree, Manufacturing Engineering, Tongji University
  1997   Bachelor's Degree, Industrial Design, Zhejiang University

Career Profile

     
  2023   Global Divisional General Manager, INFINITI Brand
  2022   Senior Vice President, INFINITI Business Division in China
  2018   Senior Vice President, Marketing and Sales, Dongfeng Motor Company Limited
  2015   Senior Director, VW Sales, Volkswagen
  2009   Senior Director, VW Marketing, Volkswagen
  2008   Senior Manager, VW Network Ability Training, Volkswagen
  2006   Senior Manager, VW Dealer Management, Volkswagen
  2004   Manager, VW Dealer Operation Standard, Volkswagen
  2001   Assistant VW Network Development and Management Specialist, Volkswagen
Issued by Infiniti