A deeper look into INFINITI's evolved brand logo and new "Dynamic Horizon" backdrop
Since INFINITI's inception in 1989, the brand's logo has drawn inspiration from the infinite road to the horizon, reflecting the forward-facing direction of a brand born to challenge convention, as well as the drivers with the same attitude.
Subtle evolution
The evolved logo unveiled today, the fourth iteration in the brand's history, places greater focus on the "infinite road" and horizon line, complimented by revised INFINITI wordmark spacing, that visually accentuates the horizon.
Caption: The evolved logo is the fourth iteration since INFINITI launched in 1989
A new Dynamic Horizon
A new "Dynamic Horizon" graphic, which captures the moment of dawn awakening, will now serve as a backdrop to the logo when displayed on various channels. It leverages two core colors: "INFINITI Blue", inspired by the Midnight summer sky, and "INFINITI gold", reflecting the warm early light as the sun rises. The color scheme combines with a delicate shift in gradients to evoke a sense of natural beauty and serenity. See INFINITI's dynamic horizon come to life HERE
Caption: The evolved logo set against the Dynamic Horizon captures the promise of a new dawn
A more expressive emblem for vehicles of the future
A new three-dimensional INFINITI emblem will adorn production vehicles of the future - bringing added depth, while expressing dynamism, motion, and power. As the visual focal point on the front of future INFINITI vehicles, the logo boldly announces their arrival, with illumination that elevates the bright road to the horizon.
Caption: INFINITI vehicles of the future will feature an illuminated three-dimensional emblem
Alfonso Albaisa, senior vice president of global design, reflects on his first impression of the INFINITI brand logo and how its enduring symbolism inspired his team when crafting a new, three-dimensional form.
He clearly recalls the INFINITI logo on a clay model of the 1989 Q45 sedan: "I was struck by its simplicity and completeness of the message depicted by its graphic design. It's rare for a logo to capture an abstract and poetic concept, such as an infinite road".
The idea of reimagining INFINITI's logo in a more literal, yet artful way to mark INFINITI's new era, ignited a creative spark in Albaisa and his team. "While most illuminated logos are relatively flat, our designers wanted to reflect the journey, towards tomorrow. We created a truly vanishing road by bending the form and lighting inward to deepen the sense of the infinite, in our infinite road" he said.
With added depth and illumination, INFINITI's new three-dimensional emblem brings a more expressive personality to the front of future INFINITI production vehicles.
Learn more about INFINITI's evolved logo through a short video HERE
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About INFINITI
INFINITI Motor Company is headquartered in Yokohama, Japan with operations around the world including regional offices in the Americas, China and Dubai. The INFINITI brand of premium automobiles are assembled in manufacturing facilities in Japan, North America and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.
For more information on INFINITI's refreshed logo, please visit https://www.infiniti-me.com/
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Contacts - INFINITI Communications
infinitime@z7communications.com
