- INFINITI's First Drive Experience immersed guests in design, technology, and craftsmanship in Oman's breathtaking Jabal Akhdar
DUBAI, UAE – INFINITI Middle East recently held an extraordinary First Drive experience in Oman for the all-new 2025 INFINITI QX80. Combining exceptional driving with immersive storytelling. the experience showcased the evolution of the QX80's design, intelligent technology, and craftsmanship, while also offering guests a unique journey across one of Oman's most iconic destinations, Jabal Akhdar.
Set against the rich heritage and diverse landscapes of the country, the experience invited guests to pause and reflect at historic villages, architectural marvels, and panoramic viewpoints, with each chapter of the journey reflecting the brand's vision to inspire and elevate the driving experience.
"The all-new INFINITI QX80 represents a new era for INFINITI—one that's rooted in bold design, thoughtful craftsmanship, and effortless performance," said Albert Khreiche, Managing Director, INFINITI Middle East. "Oman provided the perfect setting to showcase the QX80's innovation, artistry and luxury, blending its Japanese heritage with the natural beauty of the region. This was more than a drive; it was a journey for all our guests to 'experience exceptional' through innovation and unmatched luxury".
A shared history
The base of operations for the all-new INFINITI QX80 First Drive was the Alila Jabal Akhdar; a five-star luxury boutique resort perched more than 6,500 feet above sea level. This year, the famed location marked its 10th anniversary – consequently coinciding with the launch of the previous generation of the QX80, which was celebrated at the Alila Jabal Akhdar that same year. The flagship returned to mark its new generation in the 35th anniversary year of the INFINITI brand – coming full circle.
Innovation at Birkat Al Mouz & Banana Café
The journey began at Birkat Al Mouz, a historic oasis surrounded by lush date palms and the ancient Aflaj irrigation system—an enduring symbol of innovation and sustainability. Guests navigated the village's narrow pathways and immersed themselves in its traditional beauty, before arriving at Banana Café, nestled amidst a tranquil forest of date palms.
This setting beautifully mirrored the QX80's spirit of innovation and strength. With its bold, confident stance and sleek anti-wedge silhouette, the QX80 commanded attention while exuding refined elegance.
It presented the perfect opportunity to highlight the innovation features of INFINITI's reimagined flagship, including the Biometric Cooling feature – which makes use of a sensor to read passenger body temperature and adjust airflow to facilitate comfort. Individual audio, a segment-first technology, utilizing speakers in the headrest of the front row to isolate audio for navigation or phone calls – to name a few.
Artistry and Craftsmanship at Oman Across the Ages Museum & Nizwa Fort
At the Oman Across the Ages Museum, the QX80's craftsmanship came to life. The museum's architecture, built using sustainable Omani stone, offered a fitting backdrop to the QX80's interior, which reflects the Japanese miyabi principle—rooted in Kyoto's artisan culture. Premium materials, layered textures, and seamless technology integration embody the balance of beauty and functionality.
The journey continued to Nizwa Fort, where guests experienced Oman's rich history and traditional souq. Like the fort's enduring legacy, the QX80 showcased masterful craftsmanship, with every stitch and curve designed to create an atmosphere of refined luxury.
Luxury and Hospitality at Diana's Point
The final chapter brought guests to Diana's Point, a breathtaking viewpoint perched on the edge of Oman's vast canyons. This iconic location, where Princess Diana once stood in 1986 to take in the panoramic views, offered a setting of unparalleled beauty and exclusivity.
As the landscape stretched endlessly into the horizon, the moment reflected the QX80's philosophy: a space where innovation, artistry, and tranquility converge, transforming every journey into an extraordinary experience.
A Story of Innovation and Luxury
The INFINITI QX80 Ride & Drive Experience celebrated the SUV's evolution while immersing guests in Oman's cultural and natural beauty. Each destination brought a new chapter in the QX80's story, underscoring its promise to deliver exceptional luxury and a driving experience unlike any other.
The all-new 2025 INFINITI QX80 marks a bold step forward for the brand, blending timeless artistry with modern innovation to inspire drivers and passengers alike. For more information on the all-new INFINITI QX80, please visit the following website.
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About INFINITI
INFINITI Motor Company is headquartered in Yokohama, Japan with operations around the world including regional offices in the Americas, China and Dubai. The INFINITI brand of premium automobiles are assembled in manufacturing facilities in Japan, North America and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Shanghai.
More information can be found at https://www.infiniti-me.com/.
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Contacts - INFINITI Communications
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