Hong Kong – INFINITI Motor Company Ltd. and NBA superstar Stephen Curry's Unanimous Media have teamed up for a three-part YouTube series dubbed "Life, Lived." The series will offer a look into Curry's life and highlight comfort, luxury and creativity - three pillars that INFINITI works to bring into fans' daily lives.
The videos will be released weekly starting July 18 on Curry's Facebook, Instagram, Twitter and Weibo accounts. The series, created and produced by Unanimous Media, captures an unguarded Curry in three completely unique scenarios:
- In an intimate look at his personal life, Curry and his family share a special moment in an INFINITI QX60 that could rival an off-Broadway performance.
- Curry then offers a glimpse into his sneaker design process. He works with legendary custom shoe designer, Dan ‘Mache' Gamache, on an exclusive pair of his Under Armour Curry 6 shoe inspired by the INFINITI QX50
- Finally, in a creative prank, Curry tricks his close friend Chris "COSeezy" Strachan, founder of the non-profit, Kick'n It For A Cause.
The series will express that true luxury is being comfortable in your own skin, despite the many pressures of the daily grind. The INFINITI QX50 is the perfect vehicle for those who subscribe to that version of luxury. With a beautiful design, unparalleled interior and world's-first variable compression engine, the QX50 offers a new level of versatility, efficiency and performance in luxury mid-size crossovers.
Curry has been an INFINITI brand ambassador since 2017 and has supported the launches of the Q50 sports sedan and QX50 crossover in that time.
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About INFINITI
INFINITI Motor Company Ltd., with representation in markets around the world, will electrify its portfolio in the next three years. The INFINITI brand, launched in 1989, celebrates its 30th anniversary this year. Its range of premium automobiles is currently built in manufacturing facilities in Japan, North America and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Shanghai. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies. From the 2016 season, INFINITI is a technical partner of the Renault F1 Team, contributing its expertise in hybrid performance.
More information about INFINITI and its industry leading technologies can be found at www.INFINITI.com. You can also follow INFINITI on Facebook, Instagram, Twitter, LinkedIn and see all our latest videos on YouTube.
About Unanimous Media
Unanimous Media develops and produces premium television, film and digital content with an emphasis on family, faith and sports themes. Founded by NBA superstar Stephen Curry and business partners Jeron Smith (CEO) and Erick Peyton (CCO), Unanimous strives to encourage, empower and uplift audiences through a variety of diverse narratives. Using storytelling as a powerful tool, Unanimous further expands Curry's vision to inspire people around the world.
About Dan ‘Mache' Gamache
Designing custom kicks since 2002, ‘Mache' has become renowned for unique hand-painted sneakers with unparalleled detail and design. Mache has spent his career customizing sneakers for a variety of celebrities ranging from NBA, MLB, and NFL superstars to musical sensations including Pharrell Williams and Cardi B. Mache Custom Kicks has become one of the most popular custom sneaker manufacturers, collaborating with brands and individuals on one-of-a-kind designs.
Contacts:
INFINITI Communications
Michelle Hogan
Manager, Global Communications
M: +852 5720 6987
michelle.hogan@infiniti.com
www.infiniti.com
