MARKET
INFINITI Q60: reigniting INFINITI's presence in the sports coupe segment
- Record INFINITI global sales during 1H 2016; Q60 to help maintain momentum
- Q60 part of intense period of model renewal by INFINITI
The world premiere of the new Q60 premium sports coupe comes at a time of rapid growth for INFINITI, released in the midst of an intense global launch period. INFINITI sold a record 110,246 new vehicles during the first half of 2016, a year-on-year rise of 7 per cent.
On sale in quarter three 2016, the Q60 will play an important role in the brand's global development and re-ignite its presence in the premium sports coupe segment. INFINITI is undergoing a period of model diversification, entering new segments and, in the case of Q60, introducing new technologies and powertrains.
INFINITI has a proven track record in the sports coupe class with the G35 and G37, launched in 2002 and 2008, respectively. The first-generation G35 presented a blend of engaging dynamics and eye-catching looks, and INFINITI development teams have designed and engineered the third-generation Q60 sports coupe according to the same principles.
"The new Q60, our third-generation sports coupe, will reinforce INFINITI's position in the segment. Premium customers around the globe love a sports coupe that offers power, performance and prestige – and the Q60 delivers on all three fronts." Francois Bancon, INFINITI Vice President Product Strategy