The INFINITI Q30 launch comes at a moment of significant opportunity for the brand and is a vital part of INFINITI’s plans for global growth. It’s part of an intense product launch period, with more to follow.

INFINITI has dared to be bold and ambitious with Q30 – the brand is new to the segment and the car has no predecessor.

INFINITI sold more than 154,600 units sold globally 2015 September YTD (+16%), the brand’s best ever results. Q30 is well placed to help INFINITI carry forward this momentum.

With Q30, INFINITI will attract a new generation of premium buyers, who will appreciate the opportunity to personalise Q30 as a means of individual expression.

Q30 will be INFINITI’s first ever vehicle built in Europe, at newly-upgraded production facilities in the United Kingdom.

Combining unique height and dimensions with coupe-like proportions, Q30 defies categorisation with its ‘ready to go anywhere’ attitude.

Q30 is the beginning of INFINITI’s push to expand and refresh its product line-up, and it’s integral to INFINITI’s commitment to offering a broader range of premium products to potential customers in new segments.

Remaining faithful to the 2013 concept car, Q30 takes a design-led approach that forges a unique path.